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The particular care that we give to the World Wide Web occurs from a long custom that every person has the right of defending their critical communications channels. We raise and defend our data networks because they form the important part of our economic system, and our ethnic and personal lives.

The net is in the present a speech enhancing medium more than the print media. The net has influenced our lives to such an extent, that we find it very difficult to live without the cyberspace. We need it in every walks of our life. Every one, be it a business man or a student or an employee or even a child in these days makes use of the net.

The key players of the net cannot be pin pointed to a single group or single users. Every one uses the web in their day to day life. It has become and never ending ground for conversation between the users.

The web has gained such a success and it can be linked to three factors. They are:

• One part of the world can be linked to another part of the world without any limitations.
• It is like an open book which can give us quality information both technical and practical. Innovative applications can be easily carried out now through the web.

• Detachment of network levels which enables sovereign invention for network transfer, expelling and data applications.

• The last ten years has seen many new ecommerce inaugurations out of which some have formed the bases of the new economy. No doubt the web has become a part of our lives. It has the property of universal linkage.

Thus the increase in popularity of the web cannot be attributed to a single individual. The key players of the web are not a single person nor is it in the hands of a single individual. The web is becoming better and better as days are passing.

 Every day more and more business houses are moving to the web. In short business empires are also playing a role to increase the popularity of the web. Business now a days can be conducted with a click of a mouse. Opportunities for new business are offered now by the web technologies.

The key players are those people who leverage the link on the web. They can be mortals, or top excavators. Even MySpace users with their embedded videos also influence the web. A social worker who has lot of links can also influence the web. But in a way the link is the main driver who has a major role to play in today’s web.

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